90-Day Content Plan that Positions You as an Expert

The next 90 days can transform your authority, visibility, and income if you follow this plan. Whether you’re starting with zero followers or an existing audience, this roadmap will help you consistently create content that establishes you as an expert.

Phase 1: Define Your Content Strategy (Days 1-7)

Before you create a single post, you need clarity. Here’s how:

1. Identify Your Target Audience

• Who are you speaking to?

• What are their pain points, dreams, and goals?

Write down 3-5 specific traits of your ideal audience. (E.g., "Small business owners struggling with marketing.")

2. Choose 3-5 Core Topics

Your content should revolve around these pillars. These are the areas you want to be known for. Examples:

• A fitness coach: Nutrition, strength training, mindset.

• A marketer: SEO, email marketing, social media.

3. Set Content Goals

• Build trust.

• Educate your audience.

• Showcase your expertise.

Keep these goals front and center when creating content.

Phase 2: Build Your Content Framework (Days 8-14)

Now that you know your strategy, it’s time to create your framework. This saves you from “what should I post?” paralysis.

1. Create a Content Calendar

Plan your content for the next 90 days:

• Frequency: How often will you post? (Aim for consistency, e.g., 3-5x a week.)

• Platforms: Focus on 1-2 platforms where your audience spends the most time.

2. Develop a Mix of Content Types

• Educational: Solve specific problems for your audience.

  • E.g., "5 tips to optimize your website for SEO."

• Inspirational: Share your journey, wins, and lessons learned.

  • E.g., "How I grew my email list to 10,000 subscribers."

• Engagement-Driven: Ask questions, run polls, and spark conversations.

  • E.g., "What’s the #1 challenge you face with [topic]?"

• Authority-Building: Showcase your expertise with results, testimonials, or case studies.

  • E.g., "How we helped a client triple their revenue in 90 days."

3. Batch-Create Content

Set aside 1-2 days a week to batch-create posts. This reduces stress and ensures consistency.

Phase 3: Content Creation & Execution (Days 15-75)

This is where you execute. Consistency is king. Here’s the daily and weekly breakdown:

Daily Tasks

• Engage: Spend 15-30 minutes responding to comments and DMs.

• Post: Publish your planned content.

• Analyze: Track how your audience is engaging. What works? What doesn’t?

Weekly Tasks

• Review Performance: Use platform analytics to see what’s resonating.

• Adjust Strategy: Double down on what’s working.

• Repurpose Content: Turn your best-performing posts into different formats. (E.g., a tweet into a LinkedIn post, a blog into an Instagram carousel.)

Phase 4: Leverage Authority-Building Content (Days 76-90)

The last phase focuses on cementing your authority. This is where you transition from content creator to trusted expert.

1. Host a Live Session or Webinar

Teach your audience something valuable in real-time. This builds deeper connections and positions you as a thought leader.

2. Share Results and Testimonials

Showcase the impact of your expertise:

• Client results.

• Your own journey.

• Positive feedback or testimonials.

3. Collaborate With Other Experts

Partnering with others boosts credibility. Ideas include:

• Podcast guest spots.

• Joint Instagram Lives or LinkedIn collaborations.

• Co-authored blog posts.

4. Create a Signature Content Piece

End your 90 days with a bang by creating something substantial:

• A free guide, eBook, or checklist.

• A mini-course or workshop.

Use this piece to grow your email list and nurture long-term relationships.

Bonus Tips for Maximum Impact

1. Document, Don’t Create

People love to see behind the scenes. Share your journey as you implement this plan.

2. Optimize for SEO

If blogging or YouTube is part of your strategy, invest in basic SEO to help your content rank.

3. Stay Consistent

Most people quit after 2 weeks. You’ll stand out by simply staying consistent.

Final Thoughts

The next 90 days can position you as the go-to expert in your niche if you commit to this plan. Start small, stay consistent, and focus on serving your audience. By the end of this journey, you won’t just have an audience—you’ll have fans who trust you and are ready to work with you.

Your expertise is valuable. It’s time to show the world.